Privacy Policy

1. Information We Collect

Personal Information

• Name, email address, phone number (provided during registration)
• Delivery address
• Payment information (processed securely by Razorpay for India and Stripe for USA; we do not store card details)
• Profile photo (if uploaded)

Creator / Print Partner Information

• PAN number, GST number (for tax compliance)
• Bank account details (for payouts)
• Business name and address

Automatically Collected Information

• Device information (model, OS version, unique device identifiers)
• IP address and approximate location
• App usage data (pages viewed, features used, session duration)
• Crash logs and performance data

2. How We Use Your Information

• To process and fulfil your orders
• To create and manage your account
• To communicate with you about orders, updates, and promotions
• To process creator/partner payouts
• To improve and personalise your experience
• To detect and prevent fraud
• To comply with legal obligations (tax, accounting, regulatory)

3. Information Sharing

We do not sell your personal data. We may share your information with:

• Print Partners: Your name, delivery address, and order details are shared with the print partner fulfilling your order
• Payment Processors: Razorpay (India) and Stripe (USA) process your payments securely
• Fulfilment Partners: Qikink (India) and Printify (USA) manufacture and ship your orders
• Logistics Partners: Shipping details are shared for delivery
• Legal Authorities: When required by law, court order, or government regulation

4. Data Security

We implement industry-standard security measures including encryption (HTTPS/TLS), secure authentication (JWT tokens), and access controls. Payment data is handled entirely by Razorpay (India, PCI-DSS compliant) and Stripe (USA, PCI-DSS Level 1 compliant). However, no method of transmission over the internet is 100% secure.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. We may retain certain data for longer periods as required by law (e.g., tax records for 7 years as per the Income Tax Act, 1961). Banned account data is retained for fraud prevention and compliance purposes.

6. Your Rights

You have the right to:

• Access and review your personal data
• Update or correct inaccurate information via the app
• Request deletion of your account (subject to legal retention requirements)
• Withdraw consent for promotional communications

Additional Rights for US Residents (CCPA)

If you are a California or other US state resident, you also have the right to:

• Right to Know — Request details about what personal information we collect, use, and disclose
• Right to Delete — Request deletion of your personal information (subject to legal exceptions)
• Right to Opt-Out — Opt out of the sale or sharing of your personal information. MerchNique does not sell your personal data.
• Right to Non-Discrimination — Exercise your privacy rights without receiving discriminatory treatment

To exercise any of these rights, contact us at privacy@merchnique.com. We will respond within 45 days as required by the CCPA.

7. Cookies & Tracking Technologies

Our website uses essential cookies for authentication and session management. We also use analytics and advertising cookies from third-party providers (e.g., Google Analytics, Meta Pixel) to improve our services and deliver relevant ads. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy.

8. Children's Privacy

MerchNique is not intended for children under 18. We do not knowingly collect personal data from minors. If we discover that a child under 18 has provided us with personal information, we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the Platform after changes constitutes acceptance.

10. Grievance Officer

In accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and rules made thereunder, the Grievance Officer for the purpose of this Privacy Policy is:

11. Contact

For privacy-related queries, contact us at privacy@merchnique.com.