Privacy Policy

At Merchnique, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we handle your personal data when you visit our website and tell you about your privacy rights.

1. Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you:

Personal Information:

• Name and contact details (email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely through Razorpay)
• Account credentials (username, password)

Order Information:

• Products purchased
• Order history and preferences
• Custom design files uploaded
• Communication preferences

Technical Data:

• IP address and browser type
• Device information and operating system
• Cookies and similar technologies
• Website usage data and analytics

2. How We Use Your Information

We use your personal data for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing and shipping
• Customer Service: To respond to your inquiries and provide customer support
• Account Management: To create and manage your user account
• Communication: To send you order confirmations, updates, and important notices
• Marketing: To send promotional emails (only with your consent)
• Improvement: To improve our website, products, and services
• Security: To detect and prevent fraud and abuse
• Legal Compliance: To comply with legal obligations

3. Legal Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Contract Performance: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., processing your order)
• Legitimate Interests: Where it is necessary for our legitimate interests (e.g., improving our services) and your interests and fundamental rights do not override those interests
• Legal Obligation: Where we need to comply with a legal obligation
• Consent: Where you have given us consent (e.g., marketing communications)

4. Sharing Your Information

We may share your personal data with the following third parties:

Service Providers:

• Payment Gateway: Razorpay (for secure payment processing)
• Shipping Partners: Shiprocket and other logistics providers
• Production Partners: QiKink (for bulk and print-on-demand services in India)
• Email Service: For sending transactional and marketing emails
• Analytics: Google Analytics (for website usage analysis)

We do not sell your personal data to third parties. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use:

• Essential Cookies: Required for the website to function (e.g., shopping cart, authentication)
• Analytics Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Track your browsing to show relevant ads (only with consent)

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

6. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Our security measures include:

• SSL/TLS encryption for data transmission
• Secure password hashing (bcrypt)
• Regular security audits
• Restricted access to personal data
• Secure payment processing through PCI DSS compliant gateway (Razorpay)

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Retention Periods:

• Order data: 7 years (for tax and legal compliance)
• Account data: Until account deletion is requested
• Marketing data: Until consent is withdrawn
• Website analytics: 26 months (Google Analytics default)

8. Your Rights

Under certain circumstances, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another party
• Right to Object: Object to processing of your data for marketing purposes
• Right to Withdraw Consent: Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at privacy@merchnique.shop

9. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

10. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.

11. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: privacy@merchnique.shop
• Phone: +91 98765 43210
• Address: Merchnique Pvt Ltd, 123 Business Park, Mumbai, Maharashtra 400001, India