Cookie Policy

1. What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide a better experience by remembering your preferences, keeping you logged in, and understanding how you use our platform.

2. Types of Cookies We Use

Essential Cookies

Required for the website to function. These cannot be disabled.

• Authentication tokens (keeping you logged in)
• Cart session data
• Security tokens (CSRF protection)
• Cookie consent preferences

Functional Cookies

Enhance your experience by remembering choices you make.

• Language and region preferences
• Currency display preferences
• Recently viewed products

Analytics Cookies

Help us understand how visitors interact with our platform.

• Google Analytics (page views, user flow)
• Performance monitoring
• Error tracking

Marketing Cookies

Used to deliver relevant advertisements.

• Meta Pixel (Facebook/Instagram ads)
• Google Ads conversion tracking
• Referral tracking

3. Managing Cookies

You can manage your cookie preferences through:

• Cookie Banner: When you first visit our site, you can accept or customize cookie categories.
• Browser Settings: Most browsers allow you to block or delete cookies. Note that disabling essential cookies may prevent the website from functioning properly.
• Device Settings: Mobile devices offer OS-level ad tracking controls.

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third parties include:

• Google (Analytics, Ads)
• Meta (Facebook Pixel)
• Razorpay (payment processing)
• Shiprocket (shipping tracking)

5. Data Retention

Session cookies are deleted when you close your browser. Persistent cookies remain for the period specified in their properties (typically 30 days to 2 years). You can delete them at any time through your browser settings.

6. Your Rights

• India (IT Act / DPDP Act): Right to withdraw consent for non-essential cookies at any time.
• USA (CCPA): Right to opt out of the sale of personal information collected via cookies. California residents may exercise this right via the "Do Not Sell My Personal Information" link.
• EU/EEA (GDPR): Right to consent, withdraw consent, access data, and request deletion.

7. Updates

We may update this Cookie Policy from time to time. The effective date at the top of this page indicates the latest revision. Continued use of our platform after updates constitutes acceptance of the revised policy.

8. Contact Us

For questions about our use of cookies, contact us at privacy@merchnique.com.